How Lawyers Can Compete Against Big Spenders In Market
December 17, 2020
There’s a big spender in my market. They spend $100,000 a month on TV. So, $5,000 versus a $100,000 a month, you’re not going to be able to compete with them. What you need to do instead is not try to compete with that’s just what it comes down to. Whoever can spend the most will always win. That’s, why things like self liquidating offers are great because if you can create a self liquidating offer and you can spend $5, but then you know that $5 is coming back from your ads, then you can essentially keep spending more and keep spending more. How will lawyer file the case against the culprit? The lawyers at the AmazeLaw site will handle the case according to the expectations of the people. The spending of the efforts and energy will offer the results within the budget of the client.
Trying to compete with somebody who is spending $100,000 on ads with a $5,000 budget is not going to work and what I would do, so if you’re a personal injury attorney, I’m not sure what types of clients you’re trying to get, but we’re actually working, with a couple of personal injury attorneys right now. We’re actually running Facebook ads for them and we’re doing Facebook campaigns and we’re generating leads at 50 to $70 per lead. And actually I talked to a client today he’s a personal injury attorney in Philadelphia. And they’ve signed up a few of those things. I think we spent $2,000 and it’s been running for a month.
We’re spending like 50 bucks a day, we’ve spent two grand. I know he’s got cases out of it. So Facebook advertising is going to be a better bet than $5,000 spent on TV because $5,000 TV spent will go in a flash. And Facebook advertising will be a little more granular. And you can actually exclude certain people and you can… What I would do is I would niche down, if have you have $5,000, pick a niche, pick motorcycle riders and go after motorcycle cases. And then what you do on Facebook is you show your ads only to people that have interests in riding motorcycles. And then you’re going to show ads talking about how insurance companies will always blame motorcycle riders for every accident, regardless of whose fault it actually was. And you’re going to kind of take this us versus them approach to it.
What you’re going to do is basically say, what we do is we fight for motorcycle riders, we fight the insurance companies and tell them that you do have a legal right to ride a motorcycle. And you’re not accepting this additional risk cause a lot of times I’ve heard insurance companies will do that where they’ll just say, oh, well he was riding a motorcycle. So he knew the danger. So we’re not going to pay his medical bills. It’s BS. So you’re going to take that approach and you’re going to appeal to motorcycle riders, and I bet you can spend $2,500 and get twice as many cases as you would have from Facebook than if you would’ve spent on TV. So that’s my advice. Do not bring a knife to a gunfight. You’re going to lose. You’ve got to go somewhere else. So if someone’s spending $100,000 in your market, don’t go after them with five grand, go somewhere else. And that’s my advice.